Coatings pigment selection guide

How to Choose TiO2 for Coatings

Choose titanium dioxide for coatings by defining the binder and paint system, waterborne or solvent-borne route, dispersion equipment, opacity and finish targets, exposure conditions, current grade and trial plan. Use those inputs to shortlist documented candidates, then confirm the exact product in formulation and application testing.

Scope: This is general guidance; product-specific facts require an approved exact-grade source.

Last reviewed: 30 July 2026

Coatings TiO2 selection inputs

A useful coatings pigment review starts with the coating system and the reason for change. A request for “high hiding” alone is not enough to select a grade because the result also depends on formulation, dispersion, pigment loading, application method, film build and the comparison baseline.

InputWhat to provideWhy it matters to the review
Coating typeInterior architectural, exterior architectural, industrial, primer, topcoat or another exact system.It narrows the documented application direction that can be considered.
Formulation routeBinder chemistry, waterborne or solvent-borne system, PVC direction and key additives.It defines the formulation context in which candidates must be tested.
Dispersion processEquipment, order of addition, speed, time and temperature.It helps keep trials comparable and identify processing differences.
Performance prioritiesOpacity, whiteness, tinting, gloss, viscosity, finish and exposure requirements as applicable.It turns a general request into measurable acceptance criteria.
BaselineCurrent grade, current loading, reason for change and current result.It provides a named control for laboratory and production comparison.

Documented starting candidates for coatings

These products are linked from the current coatings application evidence map. They cover different published directions and are not presented as equivalents. Open the exact product page, request the current TDS and select samples only after the formulation inputs are understood.

INTERIOR / COST CONTROL

TITAN MIX C75

Positioned for interior wall coatings, economy emulsion paints, matt decorative paints and general water-based coatings.

Review C75
EXTERIOR / ENGINEERING

TITAN MIX C78

Positioned for exterior wall, engineering, texture-base, elastic and balanced water-based coating systems.

Review C78
INDUSTRIAL

TITAN MIX 380

Positioned for industrial paints, machinery coatings, primer systems, baking finishes and medium-grade topcoats.

Review MIX 380
TITAN COATING GRADE

TITAN M-503C

Published as a chloride-process coating grade with exact technical data available on its product page.

Review M-503C
ELECTROPHORETIC / INTERIOR

CITIC CR-500

The product record lists electrophoretic paints and general interior coatings.

Review CR-500
HIGH-PVC ARCHITECTURAL

CITIC CR-503-2

The product record positions this grade for high-PVC architectural coatings and dry hiding power.

Review CR-503-2
WEATHER-RESISTANT

CITIC CR-506

The product record lists automotive, marine, aerospace, exterior, coil and powder coating uses.

Review CR-506

How to compare coating-grade candidates

  1. Define one baseline formulation and named current pigment.
  2. Confirm sample identity and the document version for every candidate.
  3. Hold formulation, loading, dispersion and application conditions constant.
  4. Measure only the outcomes relevant to the intended coating and exposure.
  5. Investigate differences before changing more than one variable.
  6. Repeat promising results at production scale before commercial approval.

TiO2 for coatings buyer questions

Which information is needed before recommending TiO2 for coatings?

Provide the coating type, binder and carrier system, dispersion process, current grade and loading, performance priorities, exposure conditions and planned trial method.

Can two coating-grade titanium dioxide products be treated as equivalent?

No. Similar application labels do not establish equivalent composition, technical values or performance. Compare exact records and test each candidate in the same formulation.

When should a coating pigment be approved for purchase?

Approval should follow current document review, a controlled laboratory comparison and production confirmation against defined acceptance criteria.

Request an evidence-backed coatings review

Share the coating system, current pigment, dispersion process and target result so the team can review the documented candidate routes.

Source register

NIH PubChem: Titanium dioxide records pigment use in paints. Candidate identities and application directions come from the current approved product records; selection and trial steps are TITAN procurement guidance.